Beauty company CEO Yvetta Young offers advice to aspiring female entrepreneurs

Yvetta Lynn Young has been an entrepreneur all her life. In 2010, the Springfield, Ohio, native founded Regenerations Body Co., which specializes in premium body, bath and home products made with the finest natural plant extracts, essential oils, Dead Sea salts, and other therapeutic minerals from around the globe.

“There are a lot of great products out there, but the combination I wanted I felt I needed to create it,” said Young, who grew up in a family of entrepreneurs.

While living in Los Angeles and traveling with national music acts as a tour and event producer, she realized luxury skincare products were expensive, and no matter how much she paid for them, she was never completely satisfied. “I wanted to have natural, quality products that made my skin feel and look amazing, products that kept my skin hydrated, glowing and feeling like satin without the harsh chemicals,” says Young who co-owns a spa in Atlanta.

She would make products and gift them to friends. One actually started placing orders. “People always ask me what I used on my skin. So, out of demand, Regenerations Body Co. was started,” she said.

Starting Regenerations Body Co., aka “Regen The Body,” has afforded Young the opportunity to be able to provide employment to others, leave a legacy and deliver quality products that people love.

Rolling out recently caught up with Young, who offered valuable tips to women who aspire to become entrepreneurs, dispelled misconceptions about business ownership and shared how to stay uplifted during hard times.

What are three misconceptions about starting a business?
If you work hard, you’ll succeed.

You can balance work and life with flexibility because you have more control over your time.

You don’t have to answer to anyone.

What are the dos and don’ts for young women in business?

Dos:young enterpreneur
Do have a plan and write it down.
Do study your craft and stay current.
Do network.
Do keep a great support system around you.
Do set realistic goals.
Do have discipline.
Do consider the risk versus reward.

Don’t quit your job before you are actually ready.
Don’t think you can do it all by yourself.
Don’t neglect your health; make time for you.
Don’t underestimate the importance of effective financial management.
Don’t assume there is a demand for your product or service. You must do your market research.

How do you successfully grow from business failure?
Reassess. Understand that it’s life and things happen. It doesn’t mean that you are a failure. Write out everything you did or didn’t do, and don’t make the same mistakes. Be willing to accept change and be willing to change.

Winston Churchill said, “To improve is to change; to be perfect is to change often.” Change can be uncomfortable and very hard. But the end results can be worth it.

Oprah Winfrey said it best: “Think like a queen. A queen is not afraid to fail. Failure is a stepping stone to greatness.”

Source: Rollingout